The competitiveness of SEO, along with the complexity of the algorithms, means you need a comprehensive plan to rank in the search engines. Creating quality content won’t be enough on its own, while targeting the wrong keywords can be a costly mistake. From the initial research to the the ongoing backlink building campaigns, SEO requires detailed planning and analysis. Thankfully, there are a number of tools that make the process achievable, using all-in-one software solutions to run all operations. The following options should all be considered if you want to be on the cutting edge of SEO.
Ahrefs is one of the most comprehensive tools, offering everything from the initial research phase to the rank tracking facilities. Much of the tool focuses on monitoring the competition, allowing you to see the keywords top sites are ranking for, where they get their backlinks from, and the type of content is getting results. This competitive analysis lets you replicate what the top sites are doing and then go a step further. You can also test many of the functions using the free toolbar available on Chrome and Firefox.
SEMrush an SEO Platform
SEMrush offers more than just SEO analysis, looking at historic records of paid advertising. For organic listings, though, the tool will show the keywords your competitors are ranking for and full details of search volume. You can look back in time, allowing you to track the progress of different sites and their results. If you are struggling for ideas, the Keyword Magic tool will provide plenty of ideas and then analyze the results in great depth.
Majestic includes various elements, but the link database is the focal point. Majestic aims to index as many links as possible, so you can get a clear picture of an entire backlink profile. Using the Majestic algorithm, you can then see the quality of each link and whether it is worth pursuing yourself. There is also a domain comparison tool, enabling you to compare different sites and their backlink history.
Moz SEO Tool
Moz is an established name in the industry, providing key SEO information in the worldwide and local markets. Similar to Majestic, Moz has its own unique way of analyzing link and domain authority, helping you to gauge the power of a link. You can also look at on-page factors, finding ways to improve the effectiveness of your content for the search engines. When tracking rankings, Moz lets you narrow down to local, global, and mobile rankings, which is helpful for SEO agencies looking to provide accurate data to clients.
SEO PowerSuite is a desktop tool, so you run it from your own computer. While there are benefits to using the powerful servers of a provider, you can pick up the tool at a lower cost than most competitors. The common features of an all-in-one SEO tool are all present, including backlink and keyword research, rank tracking, and site auditing. You can also create branded reports for SEO clients, helping to provide a professional service.
Most of these tools offer similar functions, but each will have its own way of producing results. It is important you are happy with your choice as you will likely be using the tool on a daily basis. There is also the possibility of a free trial in many cases, so take full advantage to get comfortable with the tool. An all-in-one tool won’t be the only key to successful SEO, though, with every serious professional employing one of these products in their campaigns. However, integrating a quality tool alongside a comprehensive plan should ensure the most chance of long-term SEO success.