Many bloggers come from a marketing or business background. It’s a typical story: they do some research, discover that blogging can be a source of income, and subsequently try their own hands at writing for a living. Those from marketing and business backgrounds tend to be great at setting up a business plan, researching and tracking monetization strategies, and putting in the extra work to make sure their blogs are successful; after all, their expertise lies in the field of business.
However, when it comes to regularly producing quality content, they sometimes struggle. Writing may not be the first passion for a marketing professional and it can seem a little daunting to sit down and write high-quality content every day.
If this sounds like you, take solace in the fact that you’re not alone: it’s difficult to produce regular, high-quality content, even for those who hold a passion for writing. Here are a few practices that marketing and business professionals can implement to push their writing to the next level.
1. Read Voraciously
“To be a better writer, you must first be a better reader” is one of the most common adages in the writing world. It’s no different for business writers. Reading regularly provides great intellectual benefits: it expands your horizons, extends your vocabulary, and keeps your grammatical composition skills sharp. Not only that, but reading literature in your field of expertise will help your business: it can inform you of new marketing strategies and keep you abreast of changes in the marketing world.
Subscribe to blogs written by popular internet marketers and dissect their writing styles. Do they address their audiences personally? Do they offer humorous anecdotes or do they keep things fairly serious?
By studying what works for other marketers, you’ll be able to synthesize the best aspects of their writing styles into your own.
2. Keep an Idea Diary
Here’s a little secret: there isn’t a single writer on the planet who sits down at a computer and magically begins typing coherent, well-written prose whenever he or she wants. Writing isn’t a process that begins when you sit in your chair and start typing; it usually begins on your drive home from work, or when you’re shampooing your hair in the shower, or when you hear a snippet of a conversation in a crowded restaurant.
The seeds that eventually become blog posts are typically planted in your mind long before you hit the Publish button. Keep a small notepad as an idea diary where you can write down interesting thoughts as they come to you.
They don’t have to be fully developed outlines for complete blog posts, either; even just an interesting sentence, image, or phrase can spur inspiration later, and by writing them down you can revisit them later.
3. Write First, Edit Later
If you’ve been blogging for any period of time, you’re probably familiar with the intimidation that comes along with staring at an empty page in your word processor of choice. It’s something that any writer knows all too well: the blank page seems to be a bully, mocking you with its white space. It seems to be saying, “What if your writing isn’t good enough?
What if no one wants to read it? How is this different from the thousands of other bloggers out there?” The truth is that these questions, and the intimidation of the blank page, is all in your head. Every writer has to overcome it every time he or she sits down to compose.
Our self-doubt is actually our greatest enemy: we attempt every trick to try to convince ourselves that we’re not good enough and that our content will stink. The solution is to just sit down and write. Turn off the self-editor in your mind that restricts you from typing a sentence because it sounds awkward and just pour your thoughts out as quickly as possible.
Don’t obsess over grammatical or structural details; you have plenty of time to sort those things out later. The important thing is that you get started by putting something on the page and working on it from there. By doing so, you’ve already slayed the monster of self-doubt and you’ll be on your way to publishing another post.
If you take a look at blogs written by some marketing professionals, you might think that they make it look easy. The truth is that they struggle with the same problems that all writers must overcome, including fear of rejection and occasional writer’s block. The difference is that successful writers learn to overcome those difficulties. Blogging is an ongoing process, and writing isn’t as easy as it may look; stay determined, however, and you might find yourself writing a blog that inspires other marketers to take up their own pens (or, more likely, their own keyboards).