Before doing any promoting on Twitter, it is crucial to ensure that your Twitter page is properly done up. A Twitter account for business purposes should definitely have a well-taken profile picture and a sensible background design.
1. Getting the basics right
The importance of a well-taken profile picture cannot be overstated. It is an indicator of how serious you are about Twitter and will be one of the little things that potential customers judge the business on when they land on your page. While some businesses opt to use their company logo as a profile picture, it is best to use a photograph of the business owner, especially if the business is run by a single person. A well-photographed face is more intimate than a company logo and is thus more suitable as Twitter is after all, a form of social media. It’s about the connections you build as an individual and how you work that network of connections. Thus, it is certainly appropriate to have a photograph of yourself as the profile picture to represent your business.
A well-photographed profile picture should be a relatively close-up shot of you with minimal design in the background. Remember that this picture is going to appear very small. Thus, it is a good idea to have a close-up shot of your face as it makes you recognizable even when the picture is no bigger than a thumbnail. Also, it is wise to use a plain-colored background as anything outstanding in the background will interfere with the most important thing in the frame: you.
In terms of background design, it would be best for an online business to have its own customized background. The background designs provided by Twitter are used by countless others and will appear boring and unprofessional. Furthermore, they are not customized to your profile. Apart from a concise introduction to your company, a good background should have links to the company’s main website, contact details and a direct link to a ‘buy’ page where customers can purchase your products. Unless you are equipped with the technical skills required to design your own background, it might be wise to pay a professional designer to do it for you. Supply the mock-up, explain what you want the background to include, and let the experts do the work. However, if you are unwilling to pay for such services, there are free templates available on the internet that are more professional than the default ones provided on Twitter. However, do note that these backgrounds will still lack your personal touch.
2. Mastering the Tweet
When it comes to tweeting, the oft-cited phrase, quality over quantity, certainly holds sway. In order to continually engage followers, you have to produce pertinent content rather than churn out countless irrelevant tweets. Here are ways to maximize the effectiveness of your tweets.
Firstly, make use of the fact that Twitter is a form of social media that is very immediate and progressive. New information that you release is immediately brought to the attention of your followers. Thus, use Twitter to announce new happenings such as new promotions, updated blog posts or even upcoming events you want your followers to be aware of. However, be careful not to over-do this or you will end up looking like a spam-bot.
Secondly, mix your business-related tweets with tweets about your personal life. This adds a certain level of authenticity and bridges the gap between your customers and you. After all, people like to see the personal side of others and crave information about it. Just look at how absorbed people are with the private lives of celebrities! So, share with your followers what you are up to currently and your opinions on issues relevant to your business.
Lastly, your content on Twitter needs to be entertaining. Followers follow people whose tweets they find informative or entertaining. Thus, if you can come up with tweets that are fun to read, as well as informative, you’ll never struggle to find followers.
A hashtag is simply a keyword preceded with a ‘#’ symbol, for example, ‘#sales’.
By using hashtags in your tweets, people interested in following discussions about your topic on Twitter can easily find them. This was seen in action when residents from Santa Barbara, California kept up to speed with wildfire evacuation warnings in 2009 by reading tweets with the hashtag ‘#jesusitafire’. The real power of hashtags is getting exposure far beyond your immediate group of followers as any Twitter user can see your tweets by following the attached hashtag.
Another way hashtags can be used is by acting as a label, allowing people to locate content that they wish to find. For example, novelists can search for publishers’ tips by searching for ‘#pubtips’. You can make use of this by contributing regularly to your industry’s hashtags so as to demonstrate your expertise in the industry. If there are no hashtags for your industry, you can create one. Simply let your followers know and start adding tweets slowly. With solid and entertaining content, more people will catch wind of your hashtags and your hashtag might even snowball into a full-on channel. Most importantly, when you are among the people giving out tips and taking questions, you position your brand as a leader that’s reliable and knowledgeable. That’s powerful branding and will certainly lead more visitors to your page and by extension, boost sales figures.
Twitter is surprisingly simple to use, yet the benefits of using it well are tremendous. It is a cost-effective way of getting your business out to the masses, delivering a powerful punch while being a blast to use. By following the steps provided in this article, you will certainly be positioned to take full advantage of this incredible marketing tool. Happy tweeting!