According to Google, there are now over 60 trillion individual web pages online. With all this information available, it could be regarded a mistake to develop an info product.
Why would a person pay for a course when there is so much information available for free? In reality, however, people are more than willing to pay for good courses, with the knowledge that thorough research, quality presentation, and straightforward delivery will come at a premium. Using the following methods, it is possible to create a successful info product that sells for many years.
To begin, it is important to discover a niche that has enough buyers to make the product viable. A smaller sub-niche could offer enough traffic to build a business, but you need to ensure people are looking for information and will spend money on it.
1. Browse Forums
Forums are perfect for uncovering the common questions being asked in a niche. You can usually sort the threads by the number of views or responses, so it is easy to see what is gaining attention. Sites like Board Reader can be used to find forums, with many smaller niches having passionate contributors.
2. Check Marketplaces
Retail marketplaces are great spots for seeing what is already selling. Sites like Clickbank and JVZoo have many popular products, but you need to delve deeper to find a viable option. Some products are selling because they have only recently launched, but evergreen products will have been selling for years.
3. Become an Affiliate
Another option is to actually become an affiliate first. If you have a few options you are not ready to commit to yet, start some small affiliate campaigns to test what works. Certain niches might suffer from low conversion rates, so the number of searches per month could be deceiving. The affiliate data you gather can also be used to promote your own product.
Outline the Product
The next stage is to create an outline for the product. This outline will detail what content is included, but also the format it will be delivered in. The following formats are the most common for info products, but you can use a combination if it best suits your niche.
Video is an extremely effective training tool, offering the chance to teach directly to camera or showing your computer screen. The use of video has grown immensely over the last few years, so video will likely be your first choice for an info product.
An ebook is still a popular format, with the additional option of selling it for the Kindle platform. Many people are uncomfortable with speaking or presenting on video, so an ebook is an acceptable alternative.
It is rarer for an info product to be solely audio, but it can act as an additional add-on to entice sales. Niches where audio can work include self help, motivation, and hypnosis, but these can also benefit from the inclusion of an ebook.
4. Monthly Membership
If your niche will support it, developing a monthly membership is a good idea. Making recurring income is a great way to build a stable business, with a good membership program usually guaranteeing people stay with you for an extended period of time.
Create the Product
The final stage is to create the finished product. Most info products will evolve based on customer feedback, but they need to initially reach a level that will see minimal refund requests. There are a number of ways you can go about creating the product, dependent on your knowledge, competence, budget, and time constraints.
1. Build it Yourself
If you have the time and ability to do so, creating the product yourself is the cheapest option. Developing a complete info product will be time-consuming, though, so you have to be confident you can stick to a deadline. Many people start complex business projects, but they often go unfinished when difficulties start to arise.
Outsourcing is a great way to get a quality product created from start to finish. One of the difficulties of outsourcing is finding someone reliable and competent, but a good product creator will make the search worthwhile. Expect to pay more for quality, with overly cheap pitches usually indicating a lack of experience.
3. Private Label
Private label products allow you, in most cases, to rebrand an existing product as your own. This type of product can vary in quality and exclusiveness, but in some niches you can find excellent packages. For products intended to be evergreen, you will need to pay more to gain exclusiveness and maintain quality.
4. Purchase an Existing Product
Many business owners have already created info products, but they didn’t get the results they hoped for. While this could be down to the quality of the product, more often it is due to a problem with the marketing. Perhaps the product website and graphics were unappealing, or it could be that they are pitching it to the wrong audience. Browsing sites like Flippa, Website Broker, and deep into the Clickbank marketplace, you may discover a project with potential.
By following this system, it is possible to develop an evergreen info product. Most business owners never even reach the stage of completing a product, so you will already be far ahead of the majority. The work won’t stop there, though, with your marketing plan playing a big part in the success of the project. The demand for knowledge means info products are in high demand right now , so seize the opportunity to make a mark in your industry.