Are you a new entrepreneur seeking ways to build your online business? Or perhaps you’re looking for strategies to improve your digital marketing to increase visibility, attract new leads, and generate sales.
Whichever the goal, wanting to enhance your online presence is a valid concern in 2017. In a digital age where most people are now using the internet to search, shop, and socialize, it’s important to show up wherever your audience is present.
Although there are many pieces to digital marketing, there are simple yet profound strategies you can embrace to significantly grow your online business. Here are five key ingredients to creating a strong marketing blueprint to build your brand and company online.
#1 Understand Who Your Ideal Customer Is
The first step to developing a strong marketing plan is having a clear understanding of who your audience is and the pains, problems, and challenges they experience.
Your entire online marketing plan is centered on attracting your ideal customer and keeping them connected to your brand. Knowing what they want, their goals and obstacles, positions you to create content that speaks to their interest.
The best way to understand your audience is by creating buyer personas. In developing these personas, you’re essentially painting a picture of who your ideal customer is. You’ll know where they spend the most time online, the problems they experience, and their role in the buying decision.
Your buyer persona provides invaluable data that gives clarity on your audience and exactly who you’re targeting in your marketing.
#2 Start Building Your List
Growing your email list is the lifeline of your business. The more qualified leads you have, the more opportunities you create for converting them into buying customers. In fact, email marketing works 40 times better at getting customers than social media. Building your list will prove to be one of the most valuable assets to your online business.
It’s never too early to start growing your email subscriber count. Begin by choosing an email marketing software system like Aweber, MailChimp, or ActiveCampaign. Each offer trial periods where you can test it live and discover which fits best for your brand.
Next, create a lead magnet that will compel people to join your list. A checklist, mini video series, cheat sheet, product sample, or special discount are excellent offers to give visitors a reason to opt-in.
#3 Grow Your Online Presence through Blogging
Blogging is the best way to position your brand as an expert in your industry. Regardless if you’re in the work from home, MLM, affiliate marketing, or freelancing niches, having a blog solidifies your credibility in your space. It builds the know, like and trust factor, inviting likely prospects to your business.
Your business blog is a multifaceted tool that can be used to promote your brand on any marketing platform. By optimizing your blog for SEO, you’ll improve visibility in search and effectively get in front of your target audience.
Additionally, blogging provides you with quality-rich content to share with your social followers, adding value to their newsfeeds and attracting new followers to your pages.
Finally, you can create a video that highlights key pointers in your article to share on YouTube to grow your channel. Simply put, blogging helps to increase your exposure and foster trust with visitors.
#4 Leverage Paid Advertising
Fueling your strategy with marketing dollars will accelerate your goals in traffic and lead generation. It’s great to have a good mixture of paid and organic tactics to achieve optimal success.
If you’re new to paid advertising, start with Facebook Ads since they’re easy for targeting your market and extremely cost-efficient. Here are a few successful ways to optimize your ads:
- Go beyond simply choosing a group of interests in your ad settings by leveraging the “Must also Match” feature. You’ll boost engagement and reduce costs by up to 25%.
- Expand the age range by choosing one of either 10 years or 30-40 years. This can help cut cost and Facebook still tends to show your ad mainly to your target audience.
- Facebook retargeting is a must! Having your ad content follow visitors everywhere they go significantly increases conversions and keeps your brand “top of mind” after people leave your ad.
- Create a lookalike audience of people who have already converted on your ads to also increase conversions.
#5 Connect with Your Customers on Social Media
More people are using social media as a source to discover new brands, connect with their favorite ones, and search for companies that provide products and services they need to solve a problem. Maintaining an active presence on the major social networks is crucial if you desire to engage today’s customer. It’s a proven channel to drive more exposure to your online business and increase your followership.
The key to successful social media marketing is consistency and relevancy. Sharing content regularly gives followers a reason to visit your business page and engage. Staying in tune with your audience through social listening also provides you with content ideas that resonate with their interest.
This blueprint outlines a clear marketing plan for your online business. Commit to implementing each step to start growing your presence, building your following, increasing leads, and ultimately, improving your bottom-line.