Social media networks have become a part of most people’s daily lives. Sites like Facebook, Twitter, Tumblr, Reddit, Pinterest, and others have millions of users spending time on their personal pages or the pages of others, which makes these sites perfect for showcasing your company and marketing your brand, products, or services. While you may not personally enjoy the casual and conversational nature of Twitter, it is an excellent marketing platform for your business and can boost your conversion rates on social media; 500 million tweets per day can’t be wrong.
The limitations on message length on Twitter make it easy for users to scan information quickly as the data is constantly scrolling across their desktop or mobile screen, almost like a news channel ticker at the bottom of a television screen. This continuous tide of information presents a unique opportunity for companies to use Twitter as a marketing platform. Whether you are just getting started with a new brand or you are part of an established and well-known company, you can use Twitter to increase your social media marketing conversion rates with a few useful tips.
Twitter allows marketers to promote their tweets by paying to have them appear at the top of the data feed. Like sponsored advertising on Google, this keeps your content at the top of the page to ensure that it will be seen by your audience. If you have something significant to offer or content that simply must be seen, consider using the promotion options available to you to make sure your tweets are kept visible to your target audience.
Make sure you cross-link your social media networks and include links on Twitter to key content or pages on other platforms, or even on your own website or blog. Don’t forget to include links to Twitter on your other content, as well. Cross-linking is a great way to draw attention to the fact that you do have a social media presence, too, especially if it seems like that presence has gone unnoticed.
One of the most important aspects of marketing on Twitter is to send your tweets at the right time of day. You want your messages to go out when they are most likely to be viewed by your target audience. A tweet about happy hour at a local bar, for example, shouldn’t be sent at 8 in the morning, just as a tweet about a coffee bar discount shouldn’t be sent at 8 in the evening. Studies have shown that the tweet “dead zone” is between 3 and 7 a.m., with the optimal time of day being Friday evenings during the “after work” period (5 to 8 p.m.).
Tweets with images get significantly more user interaction than those without images. Hubspot and Buffer conducted research and found that the user interaction with tweets with images increased between 18 percent and 150 percent depending on the action itself (click or retweet, for example). Images are naturally more attention-getting than text because Twitter users scan information quickly, and an image is the perfect way to view, interpret, and absorb data at a glance.
No one wants to like, follow, or subscribe to online content that quickly becomes outdated or gets stale. Make sure you are an active participant in social media, especially on Twitter. Twitter already has a active nature due to the style, format, and length restrictions on the content, so it’s imperative that your Twitter presence is an active one, as well. If your tweets are sporadic and infrequent, your audience will get used to not seeing them. Stay involved with the Twitter community to the point where it gets more attention when you stop tweeting rather than when you start (but don’t let this reach a spam-like level).
Twitter offers a “card” system that gives you the opportunity to acquire leads through Twitter users that have expressed an interest in what you are marketing. Take advantage of Twitter’s own resources and tools to ramp up your marketing efforts and use the social media network to increase lead generation and conversion rates. These Twitter cards are invaluable because they can be sent to Twitter users who are already interested. All you need to do is give them the right enticement to make a commitment to your marketing material and move forward into your sales funnel.
Users expect responses from companies when they communicate with them on social media, and Twitter is no different. Interact with your users on an informal level and respond to their tweets, retweet their posts, and invite them to retweet yours. When you are communicating with your users instead of at them, user engagement dramatically increases. This naturally increases traffic, lead generation, and conversion rates.
These tips will help you change the scope of your Twitter marketing efforts to generate more interest in your tweets, increase visibility and traffic, and produce more qualified leads and higher conversion rates. Stay consistent with your efforts and constant with your social media presence, and you’ll soon see the difference in your social media marketing strategies. Don’t undervalue Twitter as a resource when it can, in fact, be a goldmine for your company.