Learn how to find how to improve klout score. Find out what are klout ranges and why klout score ranking is important.
What is a Klout Score
What is and how to find my kloud score (cloud score)?
What is Klout? At first, thanks for visiting my website. Because I am respecting Your time I will try to go straight to the point.
I am SEO geek as much as I am Social Media geek. I love Twitter and I adore LinkedIn. Because of above I also respect a concept of a Klout Score. Let me first share a Wikipedia definition of what we call a Klout Score.
Why Klout Score is important is social media world
I am frequently checking my Klout Score. And there are some purpose why I am doing it. Some reason below:
- because I can measure how much each event (conference, workshop) boost my visibility across social media channels;
- because I can compare myself to the other influencers;
- because some magazines / blogs may use Klout Score to build a ranking, so higher score – higher chance to be included (and better visibility)4.
If you still are a bit confused how to Klout Score works, try to think about it like You were thinking about Page Rank.
My Klout Score was (since I remember) oscillating around 70.
However, in June I noticed that its value started decreasing. The new minimum I achieved on 30th June 2016. That was 65.92.
Here was what I did.
Step 1. Find relevant content
I did research to find articles where I was mentioned in (around last 6 months).
“lukasz zelezny” -twitter.com -facebook.com -zelezny.uk -.pl
Using search tools I narrowed results to last 6 months.
Then showing 100 results in Google and using Link Klipper Chrome extension I could export to CSV all results.
This is how CSV file looks like:
[wpdatatable id=2]
Step 2. Viral Content Buzz and Klout Score
Now You need to use 6. I have my PRO Account for 49.95 USD / month. Thanks to this platform you will be able to amplify Your content across Facebook, Pintrest, Twitter and Stumbleupon.
Forget about Stumbleupon as Your activity around this one doesn’t influence Your Klout score. Keep focus mainly on Twitter and if Your really want – Facebook.
Start adding all articles Your found (table above) into Viral Content Buzz. Here is where magic start.
Let me use following article as an example:
Digital Marketing Trends That Are Here to Stay: 2016’s Predictions Revisited7
In this article Alex Tachalova8 reached out to more than 30 international marketing gurus who shared with us their advice on how to effectively utilize the newest digital marketing trends.
So this is how my Viral Content Buzz entry looks like:
As You can see in title I mentioned 5 twitter accounts (including myself).
Let me omit @MMToolBox which originally was mentioned above. Owner migrated that account from @MMToolBox to @ilisebenun.
Also You may ask why did I included myself. I done it in purpose. I will receive notification when someone (technically a Viral Content Buzz user) will share that post presented above.
[wpdatatable id=6]
Then I had to choose categories:
Finally network and “credits” I would like to allocate to this project:
What is also important is the fact that I am mentioning @AlexTachalova so she knows that her post was shared.
Step 3. And here is why my Klout Score get influenced
Because of high authority of these people we mentioning in our original post submitted to Viral Content Buzz, our Klout Score should go up every time each of them do RT. If amount of retweets from highly reputable accounts is high enough, my Klout Score value should go visibly up.
Take a look on screenshot below – you can see 10 tweets that were posted by Viral Content Buzz users.
Lots of them were retweeted by followers of these users.
Some of them were retweeted by originally mentioned users (@saulcolt, @jfouts, @MrAsquith, and myself @LukaszZelezny)
Here is a bit more about these accounts:
[wpdatatable id=7]
Lets take a look on this tweet:
Digital Marketing Trends @saulcolt @mmtoolbox @LukaszZelezny @jfouts @MrAsquith https://t.co/Bj8ei1RYCv RT @AlexTachalova
— James Barley (@barley919) August 8, 2016
Three people from original mentions (@ilisebenun, @saulcolt, and myself) rewteeted that tweet when @AlexTachalova liked and wrote an reply.
Another example is here:
Digital Marketing Trends @saulcolt @mmtoolbox @LukaszZelezny @jfouts @MrAsquith https://t.co/hiPbgPw7Do RT @AlexTachalova
— Andrew Pelletier (@Andrew7000) August 8, 2016
Two people from original mentions (@ilisebenun and @saulcolt) rewteeted that tweet when @AlexTachalova liked and wrote an reply.
Last example:
Digital Marketing Trends @saulcolt @mmtoolbox @LukaszZelezny @jfouts @MrAsquith https://t.co/mDvqPnbGh0 RT @AlexTachalova
— Zeeshan Zahid (@ZshanZahid) August 11, 2016
Here we can see that @AlexTachalova liked, @ilisebenun and @smitasingh85 retweeted. What is intereststing @smitasingh85 is a follower of @ZshanZahid, a person who posted tweet via ViralContentBuzz
Summary about Klout Score and how to be an influencer
[wpdatachart id=2]
Rising Klout Score was a great experiment. And Viral Content Buzz is a great platform to increase reach of Your content. I selected around 10 articles and added them all into Viral Content Buzz they way I descibed above. Thanks to that, due to high amount of retweets I could increase reach and finally my Klout Score.
The last chart that needs to be here is a daily Klout Score in last 90 days.
[wpdatachart id=1]
Questions to You (answer in comments)
- Is Klout Score something You care about?
- Do You know any other methods that works to increase Your Klout Score?
References:
1.
Lauren F. How can you measure influence? Mashable.com. http://mashable.com/2010/10/14/facebook-klout/. Published October 22, 2010. Accessed August 21, 2016.
2.
n/a n/a. Klout.com About. Klout.com. https://klout.com/corp/about. Published August 16, 2016. Accessed August 21, 2016.
3.
Jonathan S, Francesca N. Top 10 UK marketing and advertising Klout influencers on social media. campaignlive.co.uk.
http://www.campaignlive.co.uk/article/1358022/top-10-uk-marketing-advertising-klout-influencers-social-media?src_site=brandrepublic. Published August 3, 2015. Accessed August 21, 2016.
http://www.campaignlive.co.uk/article/1358022/top-10-uk-marketing-advertising-klout-influencers-social-media?src_site=brandrepublic. Published August 3, 2015. Accessed August 21, 2016.
4.
Jonathan S. Top 50 UK marketing and advertising Klout influencers on social media Read more at http://www.campaignlive.co.uk/article/1358473/top-50-uk-marketing-advertising-klout-influencers-social-mediaPublished August 3, 2015. Accessed August 21, 2016.
5.
Codebox C. Link Klipper. Chrome.google.com. https://chrome.google.com/webstore/detail/link-klipper-extract-all/fahollcgofmpnehocdgofnhkkchiekoo?utm_source=gmail. Published August 16, 2016. Accessed August 21, 2016.
6.
Ann S, Gerald W. Viral Content Buzz. Viral Content Buzz. http://www.viralcontentbuzz.com. Published August 16, 2016. Accessed August 21, 2016.
7.
Alexandra T. Digital Marketing Trends That Are Here to Stay: 2016’s Predictions Revisited. Alexandra Tachalova. https://alextachalova.com/digital-marketing-trends-that-are-here-to-stay/. Published February 17, 2016. Accessed August 21, 2016.
8.
Alexandra T. Alex Tachalova: Digital Marketing Consultant. Alex Tachalova: Digital Marketing Consultant. https://alextachalova.com. Published August 16, 2016.
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6 Comments. Leave new
Let me know Your thoughts 🙂
Lukasz, that’s a great post! And huge thanks for mentioning Digital Marketing Trends from my blog 🙂
You’re welcome! Hope to see You soon in London 🙂
There will be more mentions about ViralContentBuzz soon : )
This is the first time I have come across Klout Score . I have been using a free plugin for analytics and it’s not helping much. I’m new to social media marketing, and Klout Score sounds like a great tool. Thanks for the step by step guide. does this software have a free trial version for a month or so? I would love to try this tool out for my new website.
Hey – love viral content buzz
Gary