Local business owners are constantly looking for people to help them gain new clients. The average business cannot afford to create an in-house SEO department, so they turn to consultants to assist them.
The potential returns of a top Google ranking can be huge, bringing in new revenue and developing brand name recognition among searchers. For an SEO consultant, gaining a number of local clients allows you to build a successful operation, earning recurring revenue from a large flow of businesses across various industries. However, gaining these clients is the first hurdle in developing a consultancy, so you need a number of effective traffic strategies to find targeted leads.
Identify Underperforming Businesses
The vast majority of search engine traffic will go to the top three listings. Sites on the second page or lower will receive only negligible traffic, meaning their owners will probably be frustrated.
Contacting underperforming site owners can lead to a number of new clients, particularly if you have proof of results and impressive case studies. While this strategy might offer a low conversion rate, direct sales offers a simple and cost-effective way of securing clients. You could find targets by simply browsing websites for your primary keywords, though tools like import.io can harvest sites and contact details for you.
Buy Social Media Ads
The level of targeting on social media ad platforms means you can focus in on your ideal clients. Sites like Facebook have dedicated business groups, so it is possible to limit your ad spend and target precisely the business owners most likely to respond.
Additionally, you can also buy retargeting ads, with your banners then appearing across a range of sites as prospects browse the web. While advertising will require you create a budget for your marketing, securing just a few clients should offer a great return on investment.
Prove Your SEO Skills
The easiest way to convince a prospect to hire you is to offer indisputable proof. Proving your SEO skills allows you to both offer this proof and reach targeted prospects. Firstly, rank your own website for all local SEO search terms. The business owners searching for these targeted terms will have a clear idea of what they want, so a prominent search ranking makes it easy to convince them of your abilities.
Additionally, you could create and rank websites for prominent industries within your local area. Business owners will search their niches looking at the competition, find your website with an offer to rent or purchase the position, and consider taking you on as their SEO consultant.
Implement Content Marketing Strategies
Content marketing typically involves creating articles, videos, and infographics that can be offered to prominent websites in your niche. The publishing website receives quality content, while you gain traffic, branding, and backlinks from a respected platform. While a local SEO consultant probably has fewer avenues for publishing, there are often regional sites that business owners will pay attention to.
A case study showing the benefits a business gained from improved search rankings could reveal the potential to an interested entrepreneur. Alternatively, an infographic could help distill some of the more complex SEO ideas into an understandable format.
Most SEO consultancies can profit from a small pool of clients that pay on a recurring basis. You don’t, therefore, require huge numbers of leads and sales to build a lucrative business. Instead, focusing on targeted traffic, responsive leads, and positive relationships can provide a foundation for a profitable consultancy.
SEO is an evolving process, so business owners will always require someone with the time and knowledge to stay at the cutting edge. If you can promote yourself as the go-to person for SEO in your area, businesses will always require your talents.