Keyword research is at the heart of any content marketing, PPC, or SEO campaign.
While everyone has their prime choice for someone who is dealing with SEO keyword research for the first time, with so many choices available it’s easy to become overwhelmed. Therefore, today we’re going to share our top five recommendations and give you a brief round down of why they made the list.
We’ll give you a spoiler: you won’t find Google Keyword Planner on this list.
Before we start, if you need help with keyword research in general, make sure you check out this helpful guide provided by MOZ.
SEMrush is the SEO keyword research tool that you will find many businesses use on a daily basis. Outside of being a great keyword research tool, digital marketers find that they truly are the all-in-one marketing toolkit, which makes their $99.95-$399.95 monthly price tag worth it for those who are looking to tackle SEO keyword research head-on.
Impressive SEMrush Features
The following impressive features show exactly why SEMrush is your one-stop shop for keyword research:
- The ability to search for keywords that perform well on Google and Bing
- You can find related keywords and phrase matches
- The tool is compatible with multiple languages and has regional databases
- By using the Competitive Positioning Map and Organic Research Competitors report you can discover weaknesses in your competitor’s SEO strategies.
Why I Recommend SEMrush
While being one of the top names in the SEO world, SEMrush takes things one step further by providing their users with a frequently updated blog that contains a ton of information content surrounding SEO and marketing. Their dashboard is not only comprehensive, reliable, and innovative, but they also allow everyone to have access to a limited amount of data – you’re able to give it a try before you buy.
We understand that no tool is perfect yet when it comes to SEMrush they do little wrong. For a newbie SEO keyword researcher, the platform may be a little overwhelming at first due to all of its different features. But, as you get a deeper understanding of SEO, you will find that this is really the only tool that you need.
Searchmetrics is another solid SEO keyword research tool that covers position and rank tracking, backlinks, and keyword research. This tool does come off as being more geared towards enterprises, but they are capable of handling the SEO needs of small businesses as well. Pricing is a little cheaper than SEMrush, with their Essentials plan costing $69 per month and their Essentials Pro plan costing $149 per month.
Impressive Searchmetrics Features
Since Searchmetrics was founded in 2005, they have had more than a decade to know what features SEO experts are looking for such as the following:
- Interactive world map which displays sites SEO visibility in different countries
- Rank tracking and position monitoring
- Comprehensive competitor breakdown report
- Searchmetrics Content Experience
Why We Recommend Searchmetrics
Searchmetrics is one of our recommendations because despite the fact that they are marketed for enterprises, small businesses and startups can find a very comprehensive set of data available to them that will put them ahead of their competitors when performing SEO keyword research. This tool will allow you to increase your online visibility and grow your traffic, which ultimately results in increased revenue. Not only do they provide you with access to one of the largest SEO databases, but you are able to analyze domains in real-time.
You can easily customize the software to meet your company’s needs and employee’s skill levels. Furthermore, since they do target enterprises, as your company grows you won’t have to move to another tool to keep up with your growing SEO demands.
SimilarWeb boasts of having some major clients such as Microsoft, Google, and eBay, so there’s probably no surprise that they were able to earn a spot on our list.
They are the ideal SEO keyword research tool for agencies, marketers, analysts, and biz developers. Furthermore, since they have an extension for Chrome, Firefox, and a couple of other internet browsers, it’s simple to check out any sites metrics.
Users of SimilarWeb are able to drill down into metrics such as paid vs organic keyword searches, display advertising, similar sites, and much more.
Price wise, you can start off with a free account so you can try before you buy. However, for a PRO plan, they don’t have any set prices listed, which is so they can make a plan that fits your needs and budget.
Impressive SimilarWeb Features
From that mouthful above, they’re probably already an SEO keyword research tool that you want to check out, and you should, since they have a ton of impressive features such as:
- In-depth competitor keyword analysis
- Google Analytics “not provided” and “not set” keywords
- Mobile app popular keywords
- Organic vs paid keyword performance comparison
Why We Recommend SimilarWeb
We recommend SimilarWeb because they have mostly positive feedback from everyone that uses their tool. Plus, there’s the fact that they customize the fee that you pay based on your needs. No more paying for a ton of bells and whistles that you aren’t going to use. Lastly, their interface is straightforward, easy to use, and they stick to providing the SEO information that you need the most to outsmart your competitors.
Sistrix is an SEO keyword research tool that has the goal of making SEO easy to understand. They created their online database so users can immediately request specific information about their competitor’s websites and have the information laid out to them in an easy to digest format.
If Sistrix is the tool that you’re considering using, we highly recommend checking out this detailed tutorial for their tool so you already know how everything works before you get started. Additionally, Sistrix does offer a free trial and their monthly rate varies from 100EUR to 400EUR.
Impressive Sistrix Features
Aside from being a very user-friendly SEO Keyword Research tool, Sistrix provides some very impressive features such as:
- Smartphone Visibility Index
- International data for no additional cost
- Event Pins
- On page analysis
Why We Recommend Sistrix
Sistrix is one of the easiest to use SEO keyword research tools that are around. You can easily check your sites or competitor’s SEO health, see which keywords are performing the best and/or which ones you should be targeting, and much more.
Sistrix even delivers in their customer satisfaction department. You’ll find tutorials, videos, blog posts, and seminars that not only keep you in the loop about the current SEO happenings but also make sure that you are aware of all of the features that they offer and how to get the most out of using the SEO tool.
As their name hints, SpyFu is your go to tool for spying on the competition. With this tool you can dig deep to discover what keywords you rank for, the keywords your competition ranks for, and which opportunities are organic and paid, among other things. Pricing ranges from $33-$299 per month, which makes this another one of the more affordable SEO tools.
Impressive SpyFu Features
Don’t let the cheap price fool you, SpyFu has a ton of impressive features including:
- All plans provide you with unlimited data
- The ability to track your keyword ranking
- AdWords competitor keyword spy tool
- The ability to find competitors keywords that you don’t already buy
Why We Recommend SpyFu
We recommend SpyFu because it’s affordable and has basically all of the tools that you need for core keyword search. It works great as a standalone tool or you could use it in combination with another one of the tools that we shared on this list. Its interface is simple enough for the average business owner to use yet it has the power behind it to find the most skilled SEO expert everything that they desire.
There you have it; the five SEO keyword research tools you can’t afford to miss. Which one will you be checking out first? Share your thoughts in the comments section below.