The 5 Types of Content That Brings the Most Engagement
Digital marketing defines engagement as the user’s interaction with your content. High participation means that people are reading your posts, watching your videos, liking your pictures, or sharing your tweets–you get the idea. Low engagement is the direct opposite of that. Involvement is a critical metric in content marketing because it is what helps you understand what kinds of posts attract potential customers to your business. In fact, there are several benefits when your posts receive high engagement:
- You will experience exponential growth as more users share your content
- You can bring in more people to your website without having to promote excessively
- You can increase the likelihood of getting leads and closing in sales
However, not all types of content get the same level of engagement. Some would be construed as dull and ineffective, and would even lead potential customers away from your business.
With the fast-paced evolution of digital marketing, what types of content are the kings and queens of attention? What do users usually love? This post will be looking into the five types of content that can help your business get the awareness it deserves.
Short Videos as one of the content type
Have you ever heard of the term micro-blogging? This digital term became popular during the rise of social media platforms such as Twitter. Because people have short attention spans, many would resort to posting 140-character journalistic mini-pieces of their lives. This also evolved when applications such as Instagram and Snapchat appeared when micro-videos came into existence. The appeal of short videos is simple. They are:
- Easy to digest,
- Doesn’t take up too much time,
- And the audience gets the point in one sitting.
Include short videos as a part of your content marketing strategy, and keep it to a one-minute maximum. Nowadays, people would find it interesting to watch short videos that present a strong yet interesting message.
Infographics do not have to be necessarily long and detailed. It can be something as simple as a one or two-statement photo that presents valuable information for your target audience. This type of content is ideal for businesses that need research studies to back them up. Examples of niches that can benefit from infographics are:
- Tech and online marketing businesses
- Nutritional and health companies
- Financial companies
These types of companies are well-suited for infographics as regular content. You can choose to incorporate them into your blog posts or post them separately on your social pages.
Long-form blog posts
Another type of content that brings in audience engagement are long-form blog posts. Some would argue that blogging is dead–but it is not! Long-form blog posts have been the cornerstone of content marketing and search engine optimization. If you do not have valuable content on your website, it is unlikely that you will get ranked in the search engine websites. The best way to create long-form blog articles is to:
- Provide useful information,
- Make actionable steps, and
- Have a strong call-to-action.
Blogs are all about providing value. The more that you freely give useful information to your potential clients, the more that they will be engaged, and will likely trust your business.
Interactive posts are not specific to any media, but they have one thing in common–they invite audience participation. Some popular examples done by other businesses are “This or that” posts, which helps users comment on the best product they want to appear on the shelves. Some posts can also be asking users to tag their friends or share if they found the content relatable. Other types of content use new technology such as the 360-view camera. These posts help the potential customers engage more with your brand.
If you can find a way to relate your marketing goals with the latest trends, then, by all means, do so! One way of getting ahead in the promotion game is finding which topics are popular are relating them to your brand. A smart way to do this is to look at websites such as Google Trends or All Buzz to help you find out what’s popular in your industry. In fact, even if the trendy topic is unrelated to your niche, you can find creative and fun ways to add a fresh slogan or multimedia that will help you promote your business.
Having eyeballs point toward the direction of your business is one thing, but having the capacity to keep those eyeballs glued is another skill. Take note of these five types of content, and apply one or two in your marketing strategy, and you are sure to see positive results.
3 Ways to Improve Your Social Media Engagement and Responses
Any good brand should understand the importance of responding to and engaging with their fans and followers. However, the sheer volume of notifications that you receive can sometimes be overwhelming and it can help to have some quick ideas or thoughts on hand to ease the pressure. This article includes three helpful tips to keep you engaged with your community.
1) Craft replies to common questions and comments in advance;
Most brands will receive many of the same comments and questions pretty regularly, so it can help to have a collection of responses ready to copy and paste. Try to avoid using overly generic replies. Instead of, “Thanks for visiting our business” go with something along the lines of, “You rock! Thanks so much for stopping by! :)”. This technique will save you time and keep your followers happy.
2) Use GIFs liberally
Reaction GIFs have been popular all over the internet for years, and they can really help you with your social media presence. Instead of just telling your followers that they rock, why not also include a fun GIF of Dwayne Johnson giving them a big thumbs up? Amusing touches such as this can go a long way to show your fans that you care and are putting love and thoughts into each reply. Similar to the aforementioned copy and past responses, you can also create a filing system for some of your favorite GIFs to save you time when you need to use them.
3) Be sure to ask plenty of questions
Your engagement with fans and followers does not have to be brief. Feel free to ask questions. This will help the customer to feel like you care and can give you valuable insight into your business. For example, if a restaurant gets a comment that reads, “Loved this restaurant – can’t wait to come back again soon!” they could reply with something along the lines of, “Glad to hear you had such an awesome time! What was your favorite dish?”. As you can tell, the customer will feel genuinely engaged by the restaurant, while the restaurant will get feedback on which meals guests particularly enjoy. Again, you can use some pre-planned responses to common questions or comments here in order to save time.
Whatever line of business you are in, your customers will always appreciate you taking the time to genuinely engage with them on a personal level. With these three helpful tips, you will be well on your way to getting yourself some life-long customers.