Social media can open the world full of possibilities! Each social media manager has to struggle with many novelties, and being lost comes easy. Also, posting can be tricky as you seem to have no limitations as what to publish. However… is it worth it?
What are the top 5 things not worth investing your time and efforts on social media, and impacting your professional appearance?
1. Buying likes, followers and engagement.
When you set up a profile or a social media page of your brand, you would like to see the effects in the form of some fans, likes, shares, comments and other signs of engagement as soon as possible. This is possible, when your activities are conducted systematically and patiently, and you publish relevant content for your target groups. You can buy hundreds of fans – this type of auctions occur, e.g. on eBay, but can you see any value? The answer is straightforward: no. There exist at least a few causes why buying followers can be a terrible, terrible idea. First of all, it’s a real waste of money – even if you see it as a fantastic investment and it costs a few pounds.
Theoretically, your page can gain fans, but they are followers that don’t engage. Usually, these groups have nothing in common with your brand or even with your country, and they often don’t even understand your communication. Much more profitably would be investing money in any advertisements that will attract the recipients, who are genuinely interested in your products or services and they could potentially purchase it or interact with your brand.
To sum it up – buying followers can bring you joy for a moment, but then you will see zero benefits and even some losses: the algorithm of Facebook is ruthless and can start to take your coverage up even more. Moreover, when your dear audience discovers your lie, they can turn you away sooner than you think. Have we mentioned that campaigns targeted to your page’s following can be extremely ineffective?
2. Call it a fake engagement.
Look at your newsfeed to see many click baits! There are so many posts like “Tag your friend that…” or “Which actor will you choose? Vote with a reaction!” This type of posts usually isn’t aesthetic and don’t arouse positive feelings in the recipients. What is even worse, people who engage with a particular post not necessarily engage with a brand: they may not even know what the brand is about.
This kind of posts can be considered as a SPAM and mark your page negatively. Facebook has already taken actions to fight against these publications and is continuously changing the algorithm to prevent harmful practices in this matter.
Are you sure that it is something you need for your brand, and that it gives added value to your audience? Post relevant content and your brand will flourish.
3. Organic reach? Say no more.
Facebook seems to like cutting the organic reach and testing out new tactics to make people pay for services. This doesn’t come as a surprise, because at the moment Facebook is a media to rule them all.
Brands need and want to reach their audiences, and it is more and more often just not possible without the paid support. With all of the opportunities for targeting new groups, creating audiences and testing out some new formats, this is the high time for you and your brand to sparkle on social media finally. The organic reach comes as a privilege, not a requirement.
4. Encouraging your family to like your activity.
This is a common mistake not only among marketers but mainly about people taking care of themselves of their business on social media. To grow following quickly, the easiest way often seems to be inviting your friends and family to become your brand’s first followers. Is that a way to go, though? As long as they support your business and efforts, they may have no clue about what you are really into, and they may not be your target group.
Are all of your friends interested in the topic of your profile? Probably the answer is no. Of course, you still can encourage your friends to follow your page. However, be sure that you invite only those who are genuinely interested in your topics and could interact with your communication.
5. The content you have no rights to use further.
So-called ‘duplicate’ or just ‘stolen’ is a nightmare of the present days. It’s widely known that with the huge amount of content published in the Internet, copying is common. It’s almost impossible that some ideas and posts wouldn’t be copied. Many of them are repeated so many times and by so many brands, that we can get confused where the original version comes from.
Also, stealing is a crime. No matter if someone steals your content, or you steal someone’s content: crime is a crime and should be punishable. Getting inspired by content is more than welcome, however, you should remember that plagiarism is against the law, and the source is always worth adding. When publishing content, double check if you have all rights for using it.
Those five points are only the drop in the ocean of those better-to-avoid things, and the list is developed continuously. However, if you take advice and care about the quality of your brand’s communication, you’re good to go!