The Top 7 Tools That Track and Identify User Experience
The ability to drive traffic to an offer is rightly seen as a vital factor in your ability to build a business. If you can create an offer and drive traffic, you will almost certainly earn some money. In many cases, though, businesses will struggle to make consistent income, spending more than they bring in. Targeted traffic and a good offer might be the fundamentals of your business, but you also need a system for tracking how visitors respond to your website. Thankfully, there are a number of tools that can provide an insight into the entire sales process, focusing on A/B testing, surveys, bounce rate, and more.
Clicktale offers a number of tools that analyze customer behavior, enabling users to make accurate decisions with their marketing. Heatmaps can be used to study how visitors interact with a website, looking at mouse movements, scrolling, and clicks. Multivariate testing lets you optimize various factors and look for new opportunities for testing. If you want a more advanced look at your site, reports on bounce rate, trends, demographics, and more can help you drill down deeper into the data.
Hotjar provides a suite of analytics tools, including heatmaps, conversion funnels, form analysis, and surveys. You can quickly study the actions taken by visitors using the advanced heatmaps. Also, learn why visitors leave a page without continuing through your sales funnel, allowing you the chance to overcome the objections. Finally, asking people directly for feedback will give you information inaccessible using data alone.
UserTesting offers something different from most analytics platforms. Individuals are paid to browse your site or app and record their impressions, providing unique insights into the average user. Instead of relying on data or survey results, you can listen to the unfiltered thoughts of real people who are replicating how many of your visitors will think.
Optimizely allows you to create experiments within all areas of you business, testing different elements to find the most effective option. The tool can be used to deliver personalized experiences to different visitors based on information gathered about them. If you want to use advanced optimization, Optimizely lets you experiment far beyond simple A/B testing.
Unbounce is a good solution for marketers looking to quickly build landing pages. You can design pages with no coding knowledge, send traffic to the offer, and integrate with your analytics tool to assess the effectiveness. There are many additional features like the dynamic text function that replaces keywords based on the search terms used to find your site.
Visual Website Optimizer
Visual Website Optimizer is promoted mainly as a split testing tool, but it also features elements like heatmaps and analytics tools. The new version of the tool will focus on conversion optimization, though, using advanced funnels to track, analyze, plan, test, and target. The ultimate aim is for users to maximize ROI with smart testing.
Omniconvert is another product that adds different tracking and testing elements into one package. A major selling point is the ability to avoid paying for different products, with your A/B testing, surveys, audience segmentation, and personalization all added to a single tool. While Omniconvert has advanced features, it can be installed quickly and used by beginners with no coding knowledge.
Each of these tools offer something different, but they can all help you understand why visitors interact with your site in a particular way. If you notice a high bounce rate, you can run A/B tests to identify and improve the problem. If visitors are reluctant to make a purchase, it can become clear with a combination of testing and surveying. User experience can make or break a business, with a low conversion rate making traffic and product expenditure impractical. However, insightful data and customer feedback can be all it takes to radically reshape the fortunes of a business.